#LOVELOURENSFORD INSTAGRAM PHOTOGRAPHY COMPETITION

TERMS AND CONDITIONS *

CWP Wine Brands (PTY) Ltd T/A Lourensford (the Promoter or Lourensford), located at Lourensford Wine Estate in Lourensford Road, Somerset West, hereby offers the opportunity to participate in its #LoveLourensford Photographic Competition (the Competition). By entering the competition you (the Entrant) acknowledge and agree that you are subject to the rules set out below:

Promotional period:

The competition starts on 1 January 2018 and ends on 31 October 2018. An exhibition of selected entries will be held at from November 2018 onward.

How to enter:

The public can enter by taking an image or video at Lourensford Estate and uploading it to their Instagram account, tagging @Lourensford and using the hashtag: #LoveLourensford.

If entering a photograph, entrants must keep an original high-resolution image for printing purposes. Original videos must be kept on file for sharing purposes.

How the competition works:

The competition period will close on 31 October 2018. At the end of the competition a committee from Lourensford will select its favourite images as finalists and a grand prize winner. These finalists will have their image/s printed and exhibited as part of the #LoveLourensford Instagram exhibit.

All photographs submitted during the competition period will be considered for the exhibition.

Spot prizes may be awarded to the best entries throughout the competition period. Prizes may vary and spot prize winners are selected by Lourensford.

A grand prize winner will be announced in November 2018. The grand prize is a Lourensford Estate experience to the value of R2000. Prizes are not exchangeable or transferrable and cannot be redeemed for cash.

All photographs entered into the competition must be taken after the inception of the competition (1 January 2018) and before the end date 31 October 2018. Existing images on an entrant’s profile – published prior to 1 January 2018 – will be not be eligible for judging.

By entering this competition, participants authorize Lourensford to use the images that they have entered into the competition for marketing purposes including: for PR purposes such as publication in newspapers, magazines and online whether related to the #LoveLourensford campaign or not, for use in a Lourensford calendar to be produced and sold in 2019, and for use on Lourensford’s social media platforms indefinitely.

Wherever possible the photographer will be acknowledged and receive a picture byline with their image, but this cannot be guaranteed.

By entering this competition, a participant(s) authorizes the Promoter to use personal information about the entrants for PR, social media and communication purposes.

Winners and spot prize winners will be contacted by telephone and in writing via email at which stage the winner may be requested to provide proof of his/her ID, a short biography and a high-resolution image.

If Lourensford or its representatives are unable to reach a potential winner within 96 hours, such a potential winner will be disqualified and a runner up finalist will be deemed the prizewinner subject to the terms and conditions contained herein.

Any fraudulent or false information immediately disqualifies the Entrant from the Competition and Lourensford has a sole and unfettered discretion to disqualify an entry on such basis.

The Judge’s decision is final, and no correspondence will be entered into regarding the decision reached by the Competition Judge.

If for any reason the Promotion is not capable of running as planned for reasons beyond the control of the Promoter, the Promoter reserves the right in its sole discretion to cancel, terminate, modify or suspend the Promotion.

Any Instagram promotion is in no way sponsored, endorsed or administered by, or associated with, Instagram. You are disclosing your information to Lourensford and not to Instagram. By participating in this promotion you release Instagram from any and all liability in relation to the promotion.

The post #LoveLourensford IG Competition T&C’s appeared first on Lourensford Wine Estate - Helderberg.

“The standard of #SeasonsofLourensford entries was exceptional and it was very difficult to select the winners,” said Koos Jordaan, GM of Lourensford Wines. “Entered into the Summer category, Steve’s winning photograph is of one our of dams and it truly captured the essence and beauty of Lourensford. Steve is an optometrist in Somerset West and clearly has a good eye.”

Trimby @trimbysteve took home the Grand Prize, which includes a one-night stay at Erinvale plus a Lourensford Estate experience, valued at R5 000.

“I was inspired to take my winning #SeasonsofLourensford photograph after enjoying one of the organised hikes at the estate,” says Trimby. “Alistair and Carole Tite were kind enough to take me to the dams at the crack of dawn to set up my tripod and camera, and I was able to capture the showcase of natural Lourensford elements as they were bathed in the early morning sun shine.”

“As a regular visitor to the estate, Lourensford is a very special place for us and we are proud to have this little piece of paradise on our doorstep. There is a plethora of photographic talent in the Helderberg area and this is evident in the finalists’ gallery,” adds Trimby.

His photograph hangs alongside 42 additional images featuring snow-capped mountains, pollinating bees, majestic Proteas, delicate orchard blossoms and buds on the vine, in the inaugural #SeasonsOfLourensford Instagram exhibition, which is on public display in the wine tasting centre at Lourensford Estate through to Easter 2018.

Izak Lyons @redgrapeguy took second place overall and a prize worth R3 000 for his colourful image of Watsonias in bloom announcing the arrival of Spring, which he entered in that season’s category. The third place prize worth R1500 went to Mariette Steyn @joysofm for her shot capturing the brilliant Autumn hues of Lourensford’s iconic avenue, entered in the Autumn category.

The exhibition features a combination of professional and amateur photographers, who were invited to tag @Lourensford. Lourensford selected the best images for each season, reposted them on the @Lourensford Instagram feed and images that received the most votes were declared the winners. A panel of judges selected the three overall winners for the year.

The #SeasonsOfLourensford exhibit showcases how the visual splendour of the 308 year old Estate was transformed across Summer, Autum, Winter and Spring in 2017. It is open Monday to Sunday from 09.00 until 17.00 and entrance is free.

The post Winners of the #SeasonsOfLourensford competition appeared first on Lourensford Wine Estate - Helderberg.

Both winners receive a Lourensford Estate Wine collection valued at R1 000. Their images are also eligible for the Grand Prize, which includes a one-night stay at Erinvale plus a Lourensford Estate experience valued at R5 000, to be announced at the opening of the inaugural #SeasonsOfLourensford exhibition at the end of November 2017.

Alfred Thorpe of Instagram handle @vuurtoring loves photography because it encourages him to to explore the outdoors with friends. He used a drone to shoot the winning image.

“A drone is like an aeroplane, without the expensive maintenance plan!” says Alfred. “I used the DJI Mavic Pro as I thoroughly enjoy capturing images from this different angle.”

Alfred’s winning photo.

Clifford Wort of handle @cliffordwortphotos  shot his winning image on a Canon 7D Mark II.

“The array of flowers and plants at Lourensford are so beautiful, and I wanted my photo to capture the extraordinary colours of Spring at the Estate. It was late afternoon, so the light was starting to get that lovely golden quality,” says Clifford. “My wife Bennita and I have really enjoyed being part of the first ever #SeasonsOfLourensford series, and are looking forward to the opening of the exhibition.”

Clifford’s winning photo.

The competition spotlights the beauty of the farm as it is transformed by the seasons, and was open to the public and invited Instagrammers who tagged @Lourensford and used the hashtags #SeasonsOfLourensford and #LoveLourensford. Lourensford selected the best images for each season, reposted them on the @Lourensford Instagram feed and invited the public to comment on their favourites. The images that received the most votes from unique users were declared the winners.

The best of the images from #SeasonsOfLourensford 2017 will be displayed in the wine tasting centre at Lourensford Estate through to Easter 2018.

The post Lourensford announces Spring instagram winners appeared first on Lourensford Wine Estate - Helderberg.

The winning public entry for Summer is by Nadia Williams, from Strand.

“I love the idea of photographing something so plain and simple that could draw a story behind it. I captured this image by laying flat on the ground and trying to capture the sunlight coming through the trees – how I chose to represent the summer season,” said Williams.

Lourensford has also teamed up with some of the country’s leading Instagram photographers and the Summer winner in this category is Clifford Wort.

“When I took this image, I just tried to capture the stunning beauty of the Proteas found on the Lourensford farmlands, as well as the majesty of the Helderberg,” said Wort. “The Helderberg Mountain is one of my favourites and shooting it from Lourensford was one of the first things I did when I become serious about photography. I love bringing to life scenes through photography and the beauty of the Western Cape makes it easy for me.”

Wort captured the image on a Canon 7D Mark II Camera, with a Canon 18-135mm f/3.5-5.6 lens. The settings used were 1/200 sec, f/8, ISO 100, 33mm.

“I am very happy to be part of the #SeasonsOfLourensford competition. I fell in love with the landscapes at Lourensford long ago and it has been an absolute honour and privilege to be able to be part of it. And now winning, is such a great surprise and I am so thankful to Lourensford for choosing my picture,” said Wort.

Both winners receive a Lourensford Estate Wine collection valued at R1 000. Their images are also eligible for the Grand Prize, which includes a one-night stay at Erinvale plus a Lourensford Estate experience valued at R5 000, to be announced at the opening of the inaugural #SeasonsOfLourensford exhibition in November 2017.

“We launched #SeasonsOfLourensford because we knew our gardens, natural Fynbos, orchards, vineyards and mountains would inspire photographers to capture the distinctive beauty of each season,” said Koos Jordaan, GM of Lourensford Wines. “The photography that has been uploaded to Instagram is of an incredibly high standard, and we agree wholeheartedly that these winning images best capture Summer-time at Lourensford.”

The public enter by uploading an image taken at Lourensford Estate to their personal Instagram feeds, ensuring they tag @Lourensford and use the hashtags #SeasonsOfLourensford and #LoveLourensford. Lourensford selects the best images for each season, reposts them on the @Lourensford Instagram feed and invites the public to comment on their favourite. The image that gets the most unique votes wins.

“We really look forward to seeing the images submitted for Autumn and welcome all Instagram users to capture the season before the 31 May deadline,” said Jordaan.

The #SeasonsOfLourensford competition deadlines:

1. Autumn – 31 May 2017
2. Winter – 31 August 2017
3. Spring – 31 October 2017

 Terms & Conditions can be found on the Lourensford website. You can also follow news about the campaign on Lourensford’s Facebook, Twitter and Instagram accounts.

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