Lourensford is proud to introduce the #SeasonsOfLourensford competition, an Instagram-based campaign inviting members of the public to capture the beauty of the farm as it transforms each season.
All entries received during the year will be judged for the chance to be showcased at the inaugural #SeasonsOfLourensford photographic exhibition, which will run from November 2017 to March 2018. In addition, the photo generating the most public votes on social media per season will win its entrant wine to the value of R1 000, as well as automatic selection for the exhibition.
At the end of the year, a judging panel will select the best photo from all of those on display at the exhibition and its entrant will win the grand prize valued at R5 000.
The Seasons of Lourensford Photographic Exhibition
This inaugural photographic exhibition will showcase the best seasonal images of Lourensford taken by members of the public during the competition period. A panel of judges will choose the images for exhibition from all of the public entries received. The exhibition will also feature the professional works of some of South Africa’s finest Instagram photographers who have collaborated with Lourensford throughout the year.
All of the photos on exhibition (both amateur and professional) will be eligible for winning the grand prize of a Lourensford experience worth R5 000.
How to enter:
- The public can enter by uploading an image taken at Lourensford Estate to their personal Instagram account, ensuring they tag @Lourensford in the post and use the hashtags #SeasonsOfLourensford and #LoveLourensford.
- Lourensford will choose the 9 best images for each season and repost them on the @Lourensford Instagram feed, calling on the public to comment on their favourite.
- Finalists can encourage their followers to vote; only one vote per person will count.
- The image that generates the most comments from unique users will win that season’s round. This image will also automatically be selected for the #SeasonsOfLourensford exhibition, where it will stand a chance of winning the grand prize.
The #SeasonsOfLourensford competition seasonal deadlines:
- Summer – 7 April 2017
- Autumn – 31 May 2017
- Winter – 31 August 2017
- Spring – 31 October 2017
All entries received during the year will be judged for the chance to be showcased at the inaugural #SeasonsOfLourensford photographic exhibition, regardless of whether or not they were chosen as the seasonal winner.
Each seasonal winner will receive wine to the value of R1 000 and will have his or her image automatically selected for the #SeasonsOfLourensford exhibition.
All of the photos on exhibition (both amateur and professional) will be eligible to win the grand prize of a one night stay at the Erinvale Hotel and a Lourensford experience, all to the value of R5 000. The grand prize will be awarded to the image judged to be the winner by a judging panel, and will be announced at the exhibition launch in November 2017.
A second and a third place winner will also be selected, each winning a Lourensford experience valued at R3 000 and R1 500 respectively.
CWP Wine Brands (PTY) Ltd T/A Lourensford (the Promoter or Lourensford), located at Lourensford Wine Estate in Lourensford Road, Somerset West, hereby offers the opportunity to participate in its #SeasonsOfLourensford Photographic Competition (the Competition). By entering the competition you (the Entrant) acknowledge and agree that you are subject to the rules set out below:
The competition starts on 4 March 2017 and ends on 31 October 2017. The exhibition will be held during November 2017 – March 2018.
How to enter:
The public can enter by uploading an image taken at Lourensford Estate to their Instagram account, tagging @Lourensford and using the following hashtags: #LoveLourensford and #SeasonsOfLourensford. A committee from Lourensford will choose the best images and repost them on the Lourensford Instagram feed calling on the public to comment on which of the images is their favourite. The image that gets the most comments wins wine from Lourensford Estate to the value of R1 000 and will feature in the #SeasonsOfLourensford exhibition in November 2017, where it could win the main prize.
Lourensford will select the year’s best images (including the seasonal winners above), to be printed and exhibited at the #SeasonsOfLourensford photographic exhibition to open in November 2017 and run at the winery until March 2018. All entrants are advised to keep a copy of their original high-resolution images for printing purposes, and finalists will be invited to attend the opening of the exhibition.
A grand winner and runners up will be announced at the event. The grand prize includes a one-night stay at Erinvale and a Lourensford Estate experience, all valued at R5 000. A second and a third place will also be selected on the night, each winning a Lourensford Estate experience valued at R3 000 and R1 500, respectively.
The seasonal competition entry deadlines are as follows:
- Summer – 4 March – 7 April 2017
- Autumn – 8 April – 31 May 2017
- Winter – 1 July – 31 August 2017
- Spring – 1 September – 31 October 2017
How the competition works:
At the end of each period a committee from Lourensford Estate will look at the photographs and select winners from the Instagrammers, and finalists from public entries.
The public finalists will be reposted to Lourensford’s Instagram feed as a grid of 9 images and followers will choose their favourite image by commenting on the image they like best. The image with the most likes from unique users will be the winner for that season.
There will be one public winner each season.
A committee from Lourensford will choose the final images for the exhibition and will select the grand prizewinner. All entries will be considered for the exhibition irrespective of whether they have won in the seasonal rounds.
Prizes are not exchangeable or transferrable and cannot be redeemed as cash.
All photographs entered into the competition must be published after the inception of the competition (4 March 2017). Existing images on an entrant’s profile – published prior to 4 March 2017 – will be ineligible for judging.
By entering this competition, a participant(s) authorizes the Promoter to use personal information of entrants for communication purposes.
By entering this competition, participants authorize Lourensford to use the images that they have entered into the competition for marketing purposes including for publication in the media related to the #SeasonsOfLourensford campaign. Where possible the photographer will be acknowledged and receive a picture byline with their image but this cannot be guaranteed.
All winners will be contacted by telephone and in writing via email at which stage the winner may be requested to provide proof of his/her ID, and personal information. If Lourensford or its representatives are unable to reach a potential winner within 96 hours, such a potential winner will be disqualified and a runner up finalist will be deemed the prizewinner subject to the terms and conditions contained herein.
Any fraudulent or false information immediately disqualifies the Entrant from the Competition and Lourensford has a sole and unfettered discretion to disqualify an entry on such basis.
The Judges decision is final and no correspondence will be entered into regarding the decision reached by the Competition Judge.
If for any reason the Promotion is not capable of running as planned for reasons beyond the control of the Promoter, the Promoter reserves the right in its sole discretion to cancel, terminate, modify or suspend the Promotion.
Any Instagram promotion is in no way sponsored, endorsed or administered by, or associated with, Instagram. You are disclosing your information to Lourensford and not to Instagram. By participating in this promotion you release Instagram from any and all liability in relation to the promotion.