CWP Wine Brands (PTY) Ltd T/A Lourensford (the Promoter or Lourensford), located at Lourensford Wine Estate in Lourensford Road, Somerset West, hereby offers the opportunity to participate in its #SeasonsOfLourensford Photographic Competition (the Competition). By entering the competition you (the Entrant) acknowledge and agree that you are subject to the rules set out below:
The competition starts on 4 March 2017 and ends on 31 October 2017. The exhibition will be held during November 2017 – March 2018.
How to enter:
The public can enter by uploading an image taken at Lourensford Estate to their Instagram account, tagging @Lourensford and using the following hashtags: #LoveLourensford and #SeasonsOfLourensford. A committee from Lourensford will choose the best images and repost them on the Lourensford Instagram feed calling on the public to comment on which of the images is their favourite. The image that gets the most comments wins wine from Lourensford Estate to the value of R1 000 and will feature in the #SeasonsOfLourensford exhibition in November 2017, where it could win the main prize.
Lourensford will select the year’s best images (including the seasonal winners above), to be printed and exhibited at the #SeasonsOfLourensford photographic exhibition to open in November 2017 and run at the winery until March 2018. All entrants are advised to keep a copy of their original high-resolution images for printing purposes, and finalists will be invited to attend the opening of the exhibition.
A grand winner and runners up will be announced at the event. The grand prize includes a one-night stay at Erinvale and a Lourensford Estate experience, all valued at R5 000. A second and a third place will also be selected on the night, each winning a Lourensford Estate experience valued at R3 000 and R1 500, respectively.
The seasonal competition entry deadlines are as follows:
- Summer – 4 March – 7 April 2017
- Autumn – 8 April – 31 May 2017
- Winter – 1 July – 31 August 2017
- Spring – 1 September – 31 October 2017
How the competition works:
At the end of each period a committee from Lourensford Estate will look at the photographs and select winners from the Instagrammers, and finalists from public entries.
The public finalists will be reposted to Lourensford’s Instagram feed as a grid of 9 images and followers will choose their favourite image by commenting on the image they like best. The image with the most likes from unique users will be the winner for that season.
There will be one public winner each season.
A committee from Lourensford will choose the final images for the exhibition and will select the grand prizewinner. All entries will be considered for the exhibition irrespective of whether they have won in the seasonal rounds.
Prizes are not exchangeable or transferrable and cannot be redeemed as cash.
All photographs entered into the competition must be published after the inception of the competition (4 March 2017). Existing images on an entrant’s profile – published prior to 4 March 2017 – will be ineligible for judging.
By entering this competition, a participant(s) authorizes the Promoter to use personal information of entrants for communication purposes.
By entering this competition, participants authorize Lourensford to use the images that they have entered into the competition for marketing purposes including for publication in the media related to the #SeasonsOfLourensford campaign. Where possible the photographer will be acknowledged and receive a picture byline with their image but this cannot be guaranteed.
All winners will be contacted by telephone and in writing via email at which stage the winner may be requested to provide proof of his/her ID, and personal information. If Lourensford or its representatives are unable to reach a potential winner within 96 hours, such a potential winner will be disqualified and a runner up finalist will be deemed the prizewinner subject to the terms and conditions contained herein.
Any fraudulent or false information immediately disqualifies the Entrant from the Competition and Lourensford has a sole and unfettered discretion to disqualify an entry on such basis.
The Judges decision is final and no correspondence will be entered into regarding the decision reached by the Competition Judge.
If for any reason the Promotion is not capable of running as planned for reasons beyond the control of the Promoter, the Promoter reserves the right in its sole discretion to cancel, terminate, modify or suspend the Promotion.
Any Instagram promotion is in no way sponsored, endorsed or administered by, or associated with, Instagram. You are disclosing your information to Lourensford and not to Instagram. By participating in this promotion you release Instagram from any and all liability in relation to the promotion.